THE Capilano Communications GROUP MARKETING-COMMUNICATIONS VIDEO PRODUCTION AUDIO PRODUCTION CD-ROM / DVD CREATIVE SERVICES PUBLIC RELATIONS PUBLIC RELATIONS Public Relations Public relations ("PR", or "publicity") is often much more effective than advertising in communicating to the public. Media Relations Positive media coverage is inherently more credible than a paid-for ad or commercial. Whether you're introducing a product or trying to modify an attitude, ex-media CCG members know how to make the connection. Government Relations Translating will into action by governments and regulatory bodies requires a special style of communication. Whether you have issues to advance, causes to champion, information to disperse, or public views to shape, we can help you reach decision-makers in government and industry. Press Releases Media reporters are constantly looking for interesting and meaningful stories - this is their business. We can present clients' products, services and issues in contexts that translate into valid news items.