THE Capilano Communications GROUP JIM MORRISON SEV MORIN RED ROBINSON MICHAEL CONWAY BAKER BILL MACKIE DON FISHER CAM CATHCART Don Fisher A detail-oriented, results-focused marketing professional, Don Fisher likes to work “where the rubber meets the road”. He provides the CCG team and our clients with demonstrated expertise in several disciplines, including business planning, sales development, sponsorship, fundraising, communications, direct marketing, merchandising, design and print production, P-O-P & packaging development, event management and licensing. Don began his marketing career in Vancouver as Promotion Manager of CKWX radio (now News1130) in 1974. He subsequently served the B.C. Wildlife Federation as Manager of Fundraising for several years. In the mid ’80s, he joined the Pacific National Exhibition as Promotion Manager, charged with the development and implementation of all year-round sponsorship and promotional activities at the multi-purpose facility. Later, Don was Regional Merchandising Manager for Labatt Breweries, responsible for structure and implementation of brand merchandising and promotional programs, P-O-P development, computerized space management and licensed merchandise. In 1990 Don created Fisher & Associates Consulting Ltd., a marketing-communications services agency. He has worked with a wide range of non-profit associations in B.C. and has consulted in both the healthcare field and in retail merchandising.