THE Capilano Communications GROUP MARKETING-COMMUNICATIONS VIDEO PRODUCTION AUDIO PRODUCTION CD-ROM / DVD CREATIVE SERVICES PUBLIC RELATIONS CREATIVE SERVICES Concept/Strategy Our programs work because we insist on starting at the beginning. It's the old story about defining objectives. We first consider what the program is to contain, whom it is for and why, where and how they will see (or interact with) it, and what we expect them to do (or know, or feel) when it's done. Then we develop a creative concept and program strategy based on this information, so we always know where we are going. Content/Research Our client partner is usually the best information resource for program content, but let's say a particular strategic concept calls for "the story" to be presented in the context of a Sherlock Holmes mystery (as one of our programs did). Well, somebody's got to research Holmes deductive techniques and Watson's storytelling style, and that would be us. Script and Copy Writing Nothing can save a bad script, except maybe Arnold Schwarzenegger, and he's hoping to prove it again. On the other hand, a good script, one which is strategically sound and creatively crafted, is probably the most important component of a successful production. Arnold notwithstanding. Media Music Composition See AUDIO PRODUCTION - Music Composing/Performance.